Stats are in, the Killer Application for Mobile Internet = Social Networking
Ground Truth have released results of a survey showing that half of all time spent on the Mobile Internet in the USA is spent on Social Networking Sites and that users of “Mobile-Specific social networks” are more engaged than users of PC-based social networks, such as Facebook and MySpace, on mobile.
“While the popularity of mobile social networking is widely believed, this is the first time we have been able to truly quantify just how much the category is driving adoption of the Mobile Internet with actual usage metrics, the disparity of time spent between social networking and the next category, portals, which account for 59.83% and 13.65% of time spent respectively, is a vivid illustration of the impact social networking has on Mobile Internet traffic in a given week.”
Evan Neufeld, Vice President of Marketing, Ground Truth.
