Pepsi launch sexist “AMP Up Before You Score” iPhone Application with lessons on “pulling”
I’m pretty sure a cave man would have been able to see the sexist connotations in this one…
“Tired of looking forward to a night out with the ladies, only to wind up scuttling home clutching nothing more than your limp ego? Oh, yes you are.
Introducing AMP UP BEFORE YOU SCORE—a handy, free app from AMP Energy that’ll change your game and raise your expectations. AMP UP BEFORE YOU SCORE is a roadmap to success with your favorite kinds of women—24, in all.
Is she an Artist? Quote some Picasso. Indie Rocker? Here are her favorite songs. Sorority Girl? Good thing you know the Greek alphabet. Know what makes her tick before you open your mouth, so she’ll like what she hears when you do.
Here’s how it works:
1. Identify Her Type
Got your eye on a girl, and aren’t sure how to get started? Pick out her profile, flip the card, and study up quick with a cheatsheet on the stuff she’s into, with lists, links and some surefire opening lines. (Surefire to what, we won’t say.)
2. Keep a List
Get lucky? Add her to your Brag List. You can include a name, date and whatever details you remember.
3. Brag
You got it? Flaunt it. Keep your buddies in the loop on email, Facebook or Twitter.
Here’s who you get:
Artist, Aspiring Actress, Athlete, Bookworm, Businesswoman, Celebrity, Cougar, Dancer, Foreign Exchange Student, Goth Girl, Indie Rock Girl, Married, Military Girl, Nerd, Out-Of-Your-League Girl, Political Girl, Princess, Punk Rock Girl, Rebound Girl, Sorority Girl, Treehugger, Trouble, Twins, Women’s Studies Major
AMP UP BEFORE YOU SCORE has everything you need to make her look forward to what’s next. (With you, we mean. We’re talking about you.)”
Read how Pepsi Marketing team (who still fail to realise this app should be pulled down from the AppStore) tries to excuse the app at Mashable:
“Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it’s in bad taste & appreciate your feedback #pepsifail”
