What Would Ryanair Do?

Following an investment of up to 20 million pounds, Ryanair is now operating probably the worlds largest inflight Mobile Networks. So it was great to fly with them last week and experience how they think they’ll get customers to start spending for premium use of their mobiles during the flight…

Ryanair uses SMS chat to promote onboard services
“She’s expecting your message”

…Mobile Operators take note. This is how you market premium mobile content!

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