A colleague on his way to work today sent me a SMS telling me about this weird group of adults dressed up in flesh colored clothes running around London flash mobbing style.
Turns out to be a not-so-secretive Peugeot NudeinaScarf.com marketing campaign… a bit similar to something i heard about Samsung doing in Dublin recently (see the YouTube Video Here) to launch their new Tocca Ultra mobile phone.
As you can see in the picture lots of the public engaged with the Nude in a Scarf flash mob using their mobiles (taking and sending pictures, telling friends etc) so it’s a shame they didn’t do anything with mobile engagement. Turn on your bluetooth to download the “Papa! Nicole!” ads that made the Clio would have been cool!
