Is seduction the secret to selling Mobile Devices?
In an interesting Forbes article, LG Mobile share the secret of how they’ve overtaken SonyEricsson & Motorola in the last 12 months to join the Global Cell Phone Big league along with Nokia and Samsung.
Brian Ham, Senior Manager in LG’s Mobile Communications Design Research Lab in Seoul says:
“Our ultimate objective is to have customers be emotionally attached to our products… … Customers today don’t buy phones just because of the price, you have to make your products more attractive and touch people emotionally.”
Here’s a sneak preview of what the new 3G Dating application will look like… i’m sure you’ll agree with me that it’s the ultimate seductive experience in Mobile today!
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