Alan Moore explains what was wrong with interruptive communications and what a brand needs to do to lead. Click here for the Video on Vimeo
“Young people have a very different relationship with media. That they do want to create. They do want to share. They do want to discuss. He (Henry Jenkins) says consumption is now participatory. It is a participatory media that we live in. The image on the right is from Cyworld in South Korea – a virtual world a bit like Habbo Hotel but you can also manage it from your mobile phone. 95% of the entire teenage population in South Korea belong to CyWorld. Who’s it owned by? A mobile phone company. How do you generate data usage? You create things that are so engaging that people want to be part of it.”
