Kevin Braddock, Contributing editor at GQ Magazine, writes an article in Soho House magazine on the “Banality of Passion”
After wrongly suggesting that i told the Dragons in the BBC Dragons Den that i was “passionate” – check here and you can see exactly what i did say – he suggests there is something wrong about the next hopeful entrant to Pop Idol being deeply madly passionate about wanting to make it to be the next Leona Lewis or Will Young.
Maybe it’s just me that finds it particularly ironic that this appeared in Soho House Magazine – the in-house magazine for a company who are literally falling over themselves to use the word. Just to work there you must be experienced, passionate, enthusiastic and dedicated!
