Mobile Dating Revenues to Approach $1.4bn by 2013
Dr Windsor Holden of Juniper Research has published a new report that suggests Mobile Dating revenues are set to soar as new event-based charging models and advertising revenues push the value of the mobile dating and chatroom market to nearly $1.4 billion by 2013, part of a burgeoning user-generated content (UGC) market that will reach $7.3 billion by the same time.
The report says that while subscription revenues will continue to contribute the bulk of service revenues over the next five years, an increasing number of dating companies have now switched to offering event-based charging, through products which offer free registration but levy charges when end-users wish to contact one another, or else offer virtual gifts for subscribers to send to other users.
According to report author Dr Windsor Holden, “While the subscription-based approach remains the prevalent business model in this area, services which are free at point of discovery rapidly generate a far higher customer base. Furthermore, many companies which have migrated to this approach are seeing conversion rates amongst customers buying premium rate goods and services which generate revenues significantly in excess of those achieved under flat rate subscriptions.”
