QR Codes… do they need straightforward URL’s?
I’ve been with a new advertiser this week discussing a collaborative advertising campaign involving printing unique QR codes to enable a fun way to engage with us that was relevant to specific locations.
It was interesting because the client couldn’t see the need to make the URL straightforward, for example they suggested using abbreviated versions of the URL such as tinyurl.com/3gdating etc
I had to demonstrate the user experience to show how a potential customer when following the URL that they get from scanning a code, wants to be confident that they are going somewhere recognisable and they might be wary of going to a completely coded URL.
For example which would you rather click on?
http://tinyurl.com/6rdsbm or www.the3gdatingagency.com/bbc
To me asking someone to use their mobile to click on a coded URL is like asking would they like sweets in their mouth rather than a voucher to get sweets from a store!
