Are URL’s on their way out?
An article on Cabel’ Blog got me thinking today… One look at our site stats and it’s obvious a lot of our traffic (particularly from mobile browsers) is originating from Google. I understand that this is because most people are searching for URLs rather than just typing the full URLs into their browser, and most mobiles have the Google search page set as their default.
As we top Yahoo, Google, Taptu and all UK and Irish mobile operator search results, might advertising like that shown be a little more effective than the complete The3GDatingAgency.com URL?
I have a feeling that this advertising technique (already being widely used in Japan) might make more sense when we’re advertising on printed ads in the future as it might complement our QR Codes better too…
