Tomi Ahonen doesn’t mince his words as he makes the case for engagement marketing on mobile
Visit MobiAdNews for a great opinion piece on the Engagement Marketing Promise of Mobile from best selling Mobile Telecoms analyst Tomi Ahonen.
“Consider the banner ad, it is a copy of internet banner ads, which themselves are online variants of magazine and newspaper advertising. Banners are interruptive advertising. What we need is engagement marketing…”
“…Don’t try to copy the internet onto the phone. The phone is as different from the internet as TV was from radio. If you develop compelling advertising concepts for mobile using its benefits, you will succeed.”
Watch the YouTube Video of Tomi presenting at the Vodafone Mobile Advertising Seminar (5/2008)
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