Archive for October 7, 2008

Tomi Ahonen doesn’t mince his words as he makes the case for engagement marketing on mobile

Posted in Uncategorized on October 7, 2008 by the3gdatingagency

Visit MobiAdNews for a great opinion piece on the Engagement Marketing Promise of Mobile from best selling Mobile Telecoms analyst Tomi Ahonen.

“Consider the banner ad, it is a copy of internet banner ads, which themselves are online variants of magazine and newspaper advertising. Banners are interruptive advertising. What we need is engagement marketing…”

“…Don’t try to copy the internet onto the phone. The phone is as different from the internet as TV was from radio. If you develop compelling advertising concepts for mobile using its benefits, you will succeed.”

Watch the YouTube Video of Tomi presenting at the Vodafone Mobile Advertising Seminar (5/2008)

Order your own copy of Tomi Ahonen’ latest book, Mobile as 7th of the Mass Media (highly recommended)

The 3G Dating Agency to speak at the Consumer Electronics Show, Las Vegas

Posted in Uncategorized on October 7, 2008 by the3gdatingagency

The 4G Forum has confirmed the agenda for the 4G Open Mobile Initiative plenary taking place at the Las Vegas Convention Centre as part of the Consumer Electronics Show.

We’ll have to start planning some activities to promote The 3G Dating Agency in the USA to coincide with my session on the 11th January when I’ll be talking about Mobile Social Networking Business Models alongside John Faith, General Manager Myspace, Marc Davis, Chief Scientist, Yahoo! Connected Life, Amir Hosseinpour, SVP of Product Strategy, JuiceCaster and Nagappan Arunachalam, Chief Marketing Officer, NewBay Software.

View the program for the 4G Open Mobile Initiative Program.

The full list of speakers will include: Willie W. Lu USCWC, Jon Hindle Cisco Systems, Thomas Lee JP Morgan, Michael G. Hill IBM, Rama Shukla Intel, Kris Rinne AT&T Wireless, Atish Gude Sprint XOHM, Latif Ladid IPv6 Forum, Indu Kodukula Oracle, Jai Jaisimha AOL, Jim Balquist Cisco, Kevin Shatzkamer Cisco, Tom Nagel ComCast Communications, Rick Robinson Sprint XOHM, Kay Johansson MobiTV, Michael Sheha Networks in Motion, Gary Schofield Amobee, Rama Shukla Intel, Bill Krenik Texas Instruments, Will Pinnell Handango, Mark Komisky
Bluefire Security Technologies, Paul Singh PixSense, Richard Wu Sieneon Technologies, Matt Bancroft Mformation Technologies, Stephane Maes Oracle Mobile, Jake MacLeod Bechtel Communications, Alan Brenner Research in Motion, Marc Davis Yahoo! Connected Life, Shane D. Wall Intel, John Faith MySpace, Jim Madsen Next Wave, Tom Nagel Comcast Communications, Kris Kolodziej Spime Inc, Chris Butler Dash Navigation, Cormac Conroy Qualcomm, Marwan Jabri Dilithium, Bradford D. Duea Napster, Dave Reid SiRF Technology, Martin Feuerstein Polaris Wireless Polaris Wireless and Todd Young Rosum Corporation.

Follow

Get every new post delivered to your Inbox.