The 3G Dating Agency’s Blog

Not only is Verizon leading in the roll out of 3G in the USA, but their marketing campaign is reminding customers that a mobile needs a 3G network to excel.

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Now I knew Elephants were a loving species but Cellular News have revealed Kimani, an endangered African elephant, who has taken it to another level… by sending text messages to the rangers who are caring for him.

Find out more about how Mobile collars are being used in elephant conservation
Click here to Donate to Save the Elephants

US 3G Mobile Operator AT&T, have announced the results of a May 2008 survey on the use of mobiles in the modern dating scene. Alecia Bridgwater, AT&T’s Director of Messaging, sums it up “The love note has evolved from “roses are red” references scrawled on stationery to fast and flirty text messages”

Feedback from 26 year old Dee Casey from San Antonio was spot on: “I spend a ton of time texting every day. I think it’s much easier to flirt via text message than in person because you have a moment to think of a cute, flirty, creative response without being embarrassed about what the other person will think.”

But don’t forget to be careful with what you write as the research also shows that more than 50% of us would occasionally share a private text message from a suitor with a friend – to get their interpretation!

AT&T seem to have a great appreciation of the potential for Mobiles to take centre stage in the dating world and they’re branding their new 3G Video Calling service with the slogan “Being there is priceless”.

View AT&T’s Video Share Demo

Visit MobiAdNews for a great opinion piece on the Engagement Marketing Promise of Mobile from best selling Mobile Telecoms analyst Tomi Ahonen.

“Consider the banner ad, it is a copy of internet banner ads, which themselves are online variants of magazine and newspaper advertising. Banners are interruptive advertising. What we need is engagement marketing…”

“…Don’t try to copy the internet onto the phone. The phone is as different from the internet as TV was from radio. If you develop compelling advertising concepts for mobile using its benefits, you will succeed.”

Watch the YouTube Video of Tomi presenting at the Vodafone Mobile Advertising Seminar (5/2008)

Order your own copy of Tomi Ahonen’ latest book, Mobile as 7th of the Mass Media (highly recommended)

The 4G Forum has confirmed the agenda for the 4G Open Mobile Initiative plenary taking place at the Las Vegas Convention Centre as part of the Consumer Electronics Show.

We’ll have to start planning some activities to promote The 3G Dating Agency in the USA to coincide with my session on the 11th January when I’ll be talking about Mobile Social Networking Business Models alongside John Faith, General Manager Myspace, Marc Davis, Chief Scientist, Yahoo! Connected Life, Amir Hosseinpour, SVP of Product Strategy, JuiceCaster and Nagappan Arunachalam, Chief Marketing Officer, NewBay Software.

View the program for the 4G Open Mobile Initiative Program.

The full list of speakers will include: Willie W. Lu USCWC, Jon Hindle Cisco Systems, Thomas Lee JP Morgan, Michael G. Hill IBM, Rama Shukla Intel, Kris Rinne AT&T Wireless, Atish Gude Sprint XOHM, Latif Ladid IPv6 Forum, Indu Kodukula Oracle, Jai Jaisimha AOL, Jim Balquist Cisco, Kevin Shatzkamer Cisco, Tom Nagel ComCast Communications, Rick Robinson Sprint XOHM, Kay Johansson MobiTV, Michael Sheha Networks in Motion, Gary Schofield Amobee, Rama Shukla Intel, Bill Krenik Texas Instruments, Will Pinnell Handango, Mark Komisky
Bluefire Security Technologies, Paul Singh PixSense, Richard Wu Sieneon Technologies, Matt Bancroft Mformation Technologies, Stephane Maes Oracle Mobile, Jake MacLeod Bechtel Communications, Alan Brenner Research in Motion, Marc Davis Yahoo! Connected Life, Shane D. Wall Intel, John Faith MySpace, Jim Madsen Next Wave, Tom Nagel Comcast Communications, Kris Kolodziej Spime Inc, Chris Butler Dash Navigation, Cormac Conroy Qualcomm, Marwan Jabri Dilithium, Bradford D. Duea Napster, Dave Reid SiRF Technology, Martin Feuerstein Polaris Wireless Polaris Wireless and Todd Young Rosum Corporation.

An Australian member told us about a cool campaign that their Mobile operator Telstra have started to promote the use of QR Codes like that used in The 3G Dating Agency logo.

Visit QRious.com for a cool demo site explaining how to use 2D codes and why they are the ideal way to get any information you might like onto your mobile…

With the biggest 3G operator in Australia getting behind the movement it won’t be long before we see QR Codes on every Business Card, TV programme, Billboard Advert, Magazine, Newspaper, Wrapper, Food Packaging, etc.