The Nielsen Company: Social Networking is Going Mobile & the UK is leading!
Reporting on the growing number of mobile phone subscribers worldwide who are taking social networking to the streets, research conducted by Nielsen Mobile reveal that the U.K. leads Europe in mobile social networking on a percentage basis – with the U.S. just slightly behind boasting comparable numbers.
Already in the UKapproximately 810,000 mobile subscribers, or 1.7% of all mobile subscribers in the country, visited social networking websites on their mobile phones in the first quarter of 2008. That reach percentage was twice as high as it was in other major European markets-though similar to the USA, where 1.6 percent of all mobile subscribers (4.1 million in all) accessed social networks via their phones in December 2007.
Jeff Herrmann, Vice President of Mobile Media at Nielsen Mobile said:
“Social Networking is already a global phenomenon, and going Mobile is the next big thing!”
